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1.2 Content Strategy Basics

25 minutes Beginner Level

Learn the fundamental principles of content strategy and how to create engaging content that resonates with your target audience. This lesson covers the essential elements of content planning, creation, and distribution.

Learning Objectives:

  • Understand the core components of content strategy
  • Learn how to identify and analyze your target audience
  • Develop a content calendar and planning system
  • Master the basics of content distribution channels

Resources

Content Strategy Workbook

PDF Document - 2.5 MB

Content Calendar Template

Excel Spreadsheet - 1.8 MB